Redefining corporate culture around growth objectives
Client Sector: Biotech
Location: Lyon, France
An up-and-coming biotech company was looking to capitalize on its rapid growth and strong development prospects. Their goal was to define a target cultural model that included new ways of working and translate them into concrete behaviours that would feed and support this growth.
We supported a participatory, bottom-up approach that involved all the employees of the company to:
- Conduct a “cultural diagnosis” adapted to the size of the company; including an online survey and qualitative interviews
- Analyze the feedback and report it to the company employees, allowing them to determine the priority topics to move forward
- Facilitate focus groups exploring the topics selected and collectively define action proposals
- Present action proposals to the company employees and facilitate a collective vote on which actions to prioritize
- Facilitation of a final working session on how to implement these proposals, resulting in a detailed action plan
The differences we made:
- The participatory approach was deemed especially successful in enabling employees to be involved, invested and committed to the cultural evolution project
- The cultural diagnosis gave the company a strong understanding of its corporate culture, which helped identify priority activities to support its future growth
- Concrete actions were identified to foster culture evolution and support future growth
- A clear action plan was created to implement the priority activities identified, as well as a secondary phase of activities that could be implemented in a next wave